Monday, 5 August 2013

Bad Market ( A short film on Agriculture )


Raja Obazele a seasoned and experienced film-maker from Abuja submitted this short film. this is an idea for a film he was working onwith Redstar Media an Abuja based outfit. The film highlights a very common problem experienced by farmers in Nigeria.




www.youtube.com/watch?v=bLfnGF1XRGk"

So we all know the story; farmer works haerd all season long to plant grains. The rains has being favourable, the soil is fertile and the harvest is looking like a profitable prospect. Every farmer should be happy - trhe hardwork has been done,its time to reap the financial benefit. But this is only half the story. The farmer needs to find a buyer.

The average small holder Nigerian farmer would typicvally rely on the servicce of a buyer who is usually a middle man to purchase their produce and resell to the community markets near the farm. This is usually where the problem lies. A high chunk of the profitsd accrued from selling agricultural produce is usually for the middleman to the loss of the farmer. This is a best case scenario. On the flipside, a large amount of crops and farm produce are sold at underwhelming prices or left to waste if the middlemen/marketers are not available to purchase from the farmer. Our farmers with limited business skills are left in the red.

There has being a call for government programmes and policies to provide a buffer program. Creating seeds and crops purchase and strorage centres that purchase excess seeds and off seaspon produce would make a world of difference. This would allow farmers and agriculturist to produce at optimum capacity without fear of wasting or under-pricing their efforts by the time the harvest season arrives.